McDONALd'S x GrabFood
McDonald's was partnering with Grab, a ride-hailing app that now offered food delivery. So we took to the streets, and announced the new partnership through the routes of riders racing across the island.
In outdoor posters, we married the most iconic elements of both brands in one simple design. Combining McDonald’s classic menu with Grab’s map interface, our posters conveyed a single, simple message: your McDonald’s favourites are now available on Grab.