nuts for yoga
HOW A BUS STOP GOT A NATION MOVING
Busy schedules are often used as an excuse for poor diet choices and the lack of exercise.
We wanted to show that healthy choices can be easily incorporated into their everyday lives.
So we transformed bus shelters across the island into interactive yoga stations.
Using simple exercises as currency, people just had to hold a yoga pose in front of the motion sensor camera, and they would receive a healthy snack of fruit and nuts.
Everyone enjoyed their free treat. But more importantly, our message was clear: maintaining a healthy lifestyle can be simple yet fun and rewarding too.